Lecture up to 1 hour
AGD Subject Code TBD

In this forward-thinking presentation, Dr Coachman distills 30 years of experience into seven key movements designed to transform dentistry. These steps aim to improve clinical outcomes, foster ethical and collaborative care, enhance patient perception of value, and adapt to a rapidly changing healthcare landscape.

Participants will explore how shifting from a treatment-centered model to a holistic, preventive, and digitally integrated approach can elevate both patient experiences and professional relevance. This session presents a strategic framework for navigating new diagnostic, planning, and delivery models in modern dentistry.

Upon completion of this session, attendees should be able to:

• Recognize the importance of shifting mindsets toward prevention-focused and holistic dental care.

• Integrate technology effectively to enhance comprehensive treatment planning.

• Utilize visualization tools to support clinical decision-making and improve patient communication.

• Facilitate collaborative, asynchronous communication among interdisciplinary specialists.

• Apply guided clinical execution strategies and maintain quality control standards.

• Understand the role and benefits of digital planning centers in modern dentistry.

• Communicate treatment options ethically and present recommendations clearly to patients.

Dr Coachman if the founder of DSD, receiving financial support. 

Dr Christian Coachman is a visionary and brand narrative architect in the dental industry, widely recognized as a pioneer in digital and esthetic dentistry. He earned his degree in Dental Technology in 1995 and his DDS from the University of São Paulo in 2002. Dr Coachman is a distinguished member of the Brazilian, European, and American Academies of Esthetic Dentistry.

He gained extensive experience as Head Ceramist for Team Atlanta and has collaborated with renowned dentists worldwide. Among his influential contributions are the development of concepts such as Digital Smile Design (DSD), Pink Hybrid Implant Restoration, and Emotional Dentistry.

As the founder of DSD, Dr Coachman has revolutionized dental education through innovative programs like the DSD Residency, which has impacted thousands of professionals around the world. He also serves as an adjunct professor at both the University of Pennsylvania and NYU, and as Educational Director of the IOA—Instituto OroFacial das Américas in Brazil.

In 2025, he was honored with the APS Kenneth Ruud Award in recognition of his groundbreaking contributions to the field.