Forrest Lutz
The Implant Conversion Code
Lecture up to 1 hour
Practice Management, AGD Subject Code 550
As competition intensifies in dentistry, the ability to market implants effectively and engage patients meaningfully has never been more important. This session will dive into the current state of dental implant marketing and highlight proven methods to grow implant cases through smarter outreach, stronger patient connections, and more effective referral strategies.
Participants will walk away with a clear framework for aligning their marketing, community presence, and internal team efforts to build a reliable and scalable implant program. Whether your goal is to boost visibility, increase case acceptance, or simplify communication, you’ll leave with practical tactics that can be implemented immediately for lasting results.
Upon completion of this workshop, attendees should be able to:
Strengthen patient engagement and improve case acceptance rates.
Understand how to measure performance, track critical KPIs, and optimize every step of the implant conversion journey.
With 7+ years of specialized dental marketing expertise and over 2,000 one-on-one practice consultations under his belt, Forrest brings real-world insights that drive results. Since joining Wonderist, he has worked directly with dental practices of every scale—from single-location general practices to 150+ location DSOs—gaining unparalleled understanding of what actually moves the needle in dental marketing. During his tenure at Wonderist, Forrest has been instrumental in the company’s explosive growth from a few hundred clients to nearly 1,500 dental practices nationwide. His hands-on experience spans the full spectrum of dental specialties, giving him unique insight into the marketing challenges and opportunities specific to Dental and Orthodontic practices. Known for his practical, no-nonsense approach, Forrest cuts through marketing complexity to deliver actionable strategies that orthodontic practices can implement immediately. Attendees will leave equipped with proven tactics, budget-maximizing techniques, and the confidence to supercharge their practice revenue through strategic marketing innovations.